Fort Wayne (Ind.) News-Sentinel sports editor Tom Davis created quite a stir this past weekend when he used Twitter to tell a basketball recruit that he should choose Butler (Davis’s alma mater) over Indiana.
The editor’s credibility, professionalism and ethics were called into question, first by his readership with alliances to Indiana, and now by his colleagues.
Perhaps Davis should have been smart enough to never publicly offer up advice to a recruit and put himself in this position, but it hardly makes him unethical. Journalists check their personal allegiances and biases at the door when they go to work. That doesn’t mean they eradicate them from their life. Human nature says that’s impossible. If Davis maintains an allegiance to Butler strong enough that he roots for Butler to excel over Indiana (which would hardly be shocking, considering he is a Butler grad), why shouldn’t he drop a kind word about his school in a recruit’s ear?
Being a fan of one school moreso than another doesn’t make him unethical or unprofessional. Bias and objectivity is checked in his work; not in his personal life. If a bias against Indiana shows up in his work, then, yes, his journalism ethics are obviously called into question. Until then, it’s much ado about nothing.
Unfortunately, journalists are renowned for using holier-than-thou ethical platforms to belittle fellow journalists. Most of the time, their charges come across as hypocrisy, since there isn’t a journalist anywhere who can say that they’re without bias.
If the sports editor is guilty of anything, it was a lapse in judgment when he used Twitter, which can be read by anyone, to promote his personal opinion. Like many journalists, I consider my Twitter and Facebook accounts to be more personal than professional, even though social media platforms are being integrated into news media with increasing frequency. Still, you have to understand that the same people who control your salary (the readers) are among your followers and friends on Twitter and Facebook and they will judge your ability to do your job fairly based on what you post. That’s why I steer away from using this blog (or Facebook or Twitter) to comment on issues and people we cover.
I may prefer one politician or political party over another, but I’m not going to promote and/or criticize one politician or party unless it is an issue on which I would just as readily promote and/or criticize the other. On issues we don’t cover — UT sports, for example — I’m much more opinionated and don’t care to wear my feelings on my sleeve.
There’s a line that is drawn when it comes to journalists’ personal opinions. It’s a fine line, but one that is easily tripped over. If Tom Davis tripped over the line, it wasn’t necessarily because he lacks integrity or ethics. If anyone should understand that, it should be his fellow journalists. And, suffice it to say, many of those criticizing Davis have their own moments when their biases shine through.